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Concept and design
Getting your message across
We improve your brand value and messages with design targeting your audience.
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Digital strategy
Creating your plan for success
We create, plan and manage your digital strategy.
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Digital marketing
Promoting you to the world
We improve your online visibility, brand recognition and increase qualified inbound leads.
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Technical build
Building you a lasting solution
We deliver digital solutions (web and mobile), eCommerce shops and complex database-driven systems.
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Infrastructure
Keeping you online
Our infrastructure team is responsible for designing, implementing and running large websites and applications.
Digital strategy
We develop your digital strategy so that you can build lasting relationships with your customers and brand.
The purpose of a digital strategy is to determine the best way to interact with and engage the audience through your online presence and to ensure that your online goals align with your business goals.
The results of strategic planning can greatly impact the intention, design, workflow, structure and approach to execution of your website project. It also means a targeted focus on a return on investment.
Digital strategy services
- Requirements analysis and goal setting through website strategy planning and workshop sessions
- Establishment of key messages
- Development of user engagement models
- Strategic roadmaps and frameworks
- Market research and competitor analysis
- Website accessibility and website usability analysis
Business analysis
- Information architecture
- Wire-framing and sitemap generation
- Process flow diagramming
- Use-case definition
- Usability testing and quality assurance
- Reporting and analytics
- Technical writing
Concept and design
Design is as much inspiration and creativity as it is collaboration and team work.
Web design is more than delivering something that looks nice. Website structure, usability, accessibility and the online habits of your target audience need to be taken into account. A good designer will consider all of these requirements when creating a concept and this is why our team consists of the most passionate and dedicated experts.
Design services
- Screen design for desktops, tablets and mobile environments
- Software interface and application design
- Storyboarding and wire-framing
- Website design
- Intranet design
- Icon design and vector illustration
- Newsletter design
- Walkthroughs and virtual tours
Technical Build
We provide development services for digital (web and mobile) solutions.
Our Agile web development methodology is a proven delivery mechanism, encompassing regular project reviews, stringent quality assurance and constant contact with you throughout the development process.
Development solutions
- Open source (Linux, Apache, MySQL, PHP)
- XHTML/HTML5/CSS3/Javascript
- Flash and ActionScript
- SharePoint design and templates
- Valid cross-browser compatible mark-up
Products and platforms
- Web Content Management System (CMS)
- E-Commerce shops and online retailing
- eNewsletter management
- Online directories
- Web-based systems integration
Powerful and easy to use software to manage your online presence
Content Management + eCommerce
eNewsletter Management
Digital marketing
We provide compelling digital marketing solutions to promote your online business. Your digital marketing strategy is designed to improve the visibility of your website, your brand and increased qualified customer leads.
Our strategic approach ensures that we build engaging relationships between your brand and audience.
We design and execute creative campaigns across all digital forms; rich interactive display, microsites, mobile experiences, promotions and competitions.
Digital marketing services
- Integrated digital campaigns
- Mobile, video and email marketing
- Social media design and optimisation
- Search optimisation
- Online display advertising
Infrastructure and hosting
Our infrastructure solutions are reliable, secure and supported giving you and your business peace of mind.
Brightlabs designs and implements large websites and online applications. Our data centre is state-of-the-art and allows our clients' online applications and websites to run 24x7x365.
- Shared web hosting
- Dedicated/managed server hosting
- Dedicated eCommerce/transactional hosting
- Domain management and DNS hosting
- System administration
Infrastructure features
- Server facilities have industry best-practice environmental controls, backup power and security
- The internal infrastructure is extremely robust with quality cooling systems, access flooring and individual power circuits to each cabinet
- Application servers are under constant supervision and utilize firewalls, intrusion detection systems, instant notifications and password rotation schemes to keep them secure
- A staging environment available to preview and test work
- Hardened systems against privilege escalation and SQL injection attacks
- Effective firewall rules to ensure protection from DOS attacks
- Data integrity protection through the use of RAID arrays and nightly scripts
Social media
We create and design your social network to increase your brand visibility and increase customer conversations.
Social media is a valuable and cost effective way for many businesses who wish to promote their products and services and directly engage with their customers.
Brightlabs' offering across the social channels includes strategy, design and application development.
Social media offering